Google Analytics is an enormously useful tool, letting you better understand what people do on your website and how it ought to be improved. If you do not know what it is, read on and find out why it matters so much to every business, how it can help when building advertising campaigns, and why installing the latest Google Analytics is essential.
Answers to every question
Google Analytics has every answer to every question about your site’s traffic. It is a Google tool that can be installed on all kinds of website, from a simple blog to an online shop. Once installed it gathers information about visitors, so you can review it and judge what needs changing on your site and how.
The main things it will record:
- How many people visit the site over a chosen period,
- How they arrived (from your Facebook page, from Google and so on),
- How long people spend on your site,
- Where they went, which links they clicked, when they left, and so on.
Data like this is invaluable when building new campaigns and improving a website. The data Google Analytics gathers might reveal, for example, that the majority of your visitors browse on mobile devices, in which case you would do well to adapt the site for them. Or that articles on a particular subject are considerably more popular than others — in which case it is worth producing more of the content your visitors want.
Installing Google Analytics
If your site does not have it yet, the good news is that installing Google Analytics is not complicated. Depending on how your website was built, installation can differ slightly. But the work does not take long and you can enjoy the results straight away. You can watch statistics in real time immediately, and reports begin to form after 24 hours, once more data has accumulated. Our specialists will do the work quickly and efficiently and explain where you can see the data collected. And if you choose other marketing services too, the Analytics results will be genuinely useful when planning site updates or creating content for your blog.
Google Analytics – going away entirely?
Many people have heard that Google Universal Analytics disappears entirely from 2023. That is true, but it does not mean there will be no way to track how visitors behave on your site and improve your campaigns and your website accordingly.
The advertising world is preparing for the Google Analytics 4 era. At the time of writing the tool is still in testing — in BETA — but from 2023 it should replace the old Google Analytics. What does that mean for you and your business? It means you should install the new version on your site as soon as possible, because the more data you gather, the more precisely you will be able to judge what your visitors need. It is no secret that modern marketing rests on data analysis and testing, so that data is essential. If you want to know more about this, or to update Google Analytics on your site, get in touch for a consultation.
