Facebook advertising services

Managing your company’s marketing means keeping track of a great many small things. Our team of specialists will advise you, recommend the right package of services and, where you want it, do all of the work for you — from graphic design and copywriting through to Facebook advertising.

Facebook advertising

These days, few businesses get by without advertising on social media. Every one of the major platforms used daily around the world offers paid advertising, and the social media giant Facebook — now known as Meta — is no exception. As life has moved online and the platform has remained one of the largest tools for gathering different audiences in one place, Facebook advertising has become a cornerstone for anyone building and growing a business. But the ability to pay to promote your service or product, wrapped in a mass of functions and settings, is not simply an easy way to make your project popular. It is a considered, systematic process that demands real knowledge, aimed at the metrics that matter to a business and at reaching the goals you have set.

And why Facebook and Instagram in particular?

In the summer of 2021, Facebook was estimated to have around 2.8 billion registered users. Better still, more than half of them — 1.8 billion — log in every single day. That means Facebook does not merely have a lot of users; those users are active. And if you are only interested in Facebook Ads within Lithuania, Facebook remains one of the best choices available. Roughly 1.5–2 million people in Lithuania use the network actively, and the average Lithuanian spends an hour or more a day on social media. A network used daily and actively is an excellent place for your advertising.

Facebook advertising – what is it?

Do you actually know what Facebook page advertising is? It is an increasingly common paid tool that creates the feeling of a personal message for someone browsing Facebook and Instagram. Put another way, Facebook ads are built to specific criteria, in the form of set advertisements, and money is paid for their impressions so that the chosen content is seen by a particular audience on the network. Often shortened to “FB advertising”, it can take many forms, from static photographs and graphic design visuals through to videos and reels. It is precisely this advertising function that makes it possible to reach the audience you want — by social and demographic data, by their interests and behaviour — attracting attention, spreading awareness of products and services, and prompting the conversion that generates a sale.

Facebook advertising services

The breadth of Facebook advertising services makes it possible to create, run and manage campaigns around your expectations and goals. Directly through the Facebook channel you can define the target audience that will see your personalised paid posts, and choose the formats that work hardest to interest a user, inform them and prompt them to buy your product or service. If you want to spend only a set amount on Facebook, your budget is easy to control and unexpected costs are avoided. This form of advertising also lets you track and monitor results, adapt flexibly as circumstances change, and optimise campaigns by editing them around what you want and what you can afford.

What does Facebook (now Meta) advertising do for a business?

The question that comes next is usually: “so how can Facebook advertising services help me?” It is a method proven by time and by the experience of many thriving businesses, and it helps with awareness of products and services, with attracting potential customers, and with growing sales. It all starts with the fact that Facebook advertising reaches a group of people oriented towards your business who have a genuine intention to buy what you sell. As more advertising content is served, the associations it builds help people remember and recognise your product or service, which quietly builds a sense of loyalty. A relationship with the audience and a stronger brand image improve how you and your customer get on, encouraging trust and repeat purchases — not just the first, but the second and beyond. Facebook Ads prompts people to act: to click, and often to do what every business is really after — to buy. Over the long run you not only build a community interested in your product, you widen your customer base with new potential buyers. More customers means more sales, more profit, and steady growth in a dynamic and competitive market.

How do we work with Facebook advertising?

However simple it may sound, paid advertising on Facebook demands specific knowledge and skills. Getting real, effective results means setting everything up correctly and looking after the advertising continuously, responding to problems as they arise and to a changing environment. Put your Facebook advertising in our hands and we will help analyse the right audience for your business and the most accessible ways to reach and interest them. Setting campaign goals lets your business pursue its objectives with focus. Once the foundations are in place and promotion begins, we look after distribution week in, week out. Using a range of measurement and analysis tools, we adjust and optimise your advertising to get the best results we can. We are always after tangible, sales-generating outcomes, which is why we never hide behind generated reactions or impressions.

Paid and unpaid Facebook advertising

Facebook advertising is often confused with social media management. Although both happen on social networks — whether Facebook or Instagram — there are a few essential differences worth knowing so you can judge which services you actually need. Here are the main ones:

• Publishing posts while managing a page is free — advertising is paid for,
• When you publish a post, your followers and perhaps a handful of new people will see it — when you advertise a post, it is shown to the target audience you have chosen,
• Publishing posts is mostly about informing the loyal customers you already have and reminding them about your products and services — advertising attracts potential customers whose interest your products or services have caught.

Reading that comparison, you might get the impression that ordinary social media communication is not worth doing. That is not true. The two simply have different jobs and are useful to a business in different ways. To read more about why high-quality, professional social media management matters for your business, see our Social media management service.

Measuring the effectiveness of Facebook advertising

When you build campaigns yourself, it can feel as though you are spending money without seeing any real benefit. Working with professionals, that worry does not arise. Our team is ready to answer whatever questions you have and to walk you through the results of your campaigns — and those results, in truth, are fairly easy to measure and compare.

It is essential to assess campaign effectiveness continuously and to change your message accordingly where that is needed. Effectiveness can be judged on a range of metrics — for example CTR (click-through rate), the percentage of clicks against impressions. Build two similar campaigns and you can compare them on which achieved the higher CTR. From there you can pick the more successful audience (the one more likely to be interested in your product) or present your content in the form your audience responds to best.

Marketing management covers the whole process of creating advertising: from business goals and the results you want, through content creation and delivery, and of course to evaluating results and recommending what comes next. Facebook management and Facebook advertising both demand specific knowledge and skills. All of it can be learned, of course — but if it does not interest you, or you would rather not spend a lot of money on trial and error, get in touch for a professional consultation and a proposal built for your business.

Things we can do alongside your Facebook and Instagram advertising:

How much does Facebook advertising cost?

One of the first criteria anyone weighs when choosing how to promote a product is price. Facebook advertising stands apart from most conventional advertising here, because the amount depends on a great many individually chosen factors. Duration, type, audience size, campaign goal, market supply and demand, paying only for clicks or only for impressions — or perhaps both? Facebook advertising prices are a fairly dynamic thing, so they can also depend on competition in the market and on the time of year, holidays and events that directly affect how active and engaged people are online. As for what Facebook advertising costs, we will help you keep an eye on all the numbers and budgets. What matters most is planning the budget properly around your expectations and goals, then monitoring and maintaining a process that grows of its own accord, so that every euro works as hard as it can for your return on investment.

What does Facebook advertising cost for your business at Waymakers?

Our service prices start from just €150 per month.

Work with us and we will take care of effective Facebook advertising that grows your business, at a sensible price.

Frequently asked questions