Email marketing
Email arrived in our lives at more or less the same time as the internet, and it has yet to give up any ground. From an advertising point of view, email is simply another channel. Email marketing is a form of direct marketing, where email is used to make commercial offers and promote your products or services.
Is email marketing still relevant?
Absolutely. If SEO lifts your site higher up the search results and so finds you new customers, email is an irreplaceable way to reach the customers who have already visited your shop and subscribed to your newsletter.
Engaged customers open the newsletters they receive far more often. All that remains is to make sure the content interests them enough to come back and buy, or order a service again. Email marketing is exactly what lets you do that. Write good, genuinely useful copy, choose the right visuals and sharpen the newsletter’s central message, and you can be confident the campaign will succeed.
When is email marketing the right choice?
An email campaign can be built around any number of goals. It all depends on what your business needs right now. Good marketing management starts, above all, with understanding and discussing your needs and goals. Only once we have established where your business stands today will our specialists recommend the best email marketing plan and propose how to deliver it. Email marketing is most often chosen for one of these 3 reasons:
- To strengthen the relationships you already have with customers. It encourages a buyer to return and buy again and, naturally, strengthens the connection between your business and the people who buy from you.
- Emails can also be aimed purely at the purchase of a particular product — on the launch of a new product line, for instance.
- You can also include information about what you do in newsletters other companies send to their customers. Working with other businesses helps widen your customer base — though of course such partners should be chosen carefully and in line with what you do.
